Why Is Metadata Your Super Power?

Why does Signiant put so much time and effort into conveying information about metadata and its many uses? Why should anyone care? After all, metadata is nothing more than information about information. By virtue of that statement, metadata is also inherently limitless.

In our industry, metadata follows the digital media assets our customers create, modify, and deliver to their audiences. Along the way, these assets flow from person to person and from computer system to computer system, with relevant metadata flowing along with it.

Consequently, information about an asset can also tell computer systems what to do with it. This is the basis of a metadata-driven workflow, a super power at your fingertips waiting to be unleashed.

In the next installment of our Metadata Everywhere series, “Metadata-Driven Workflows — Birth of a Super Power,” we examine how using the Signiant Platform allows computer systems do what they do best, using:

• Edit Decision Lists & Composition Playlists

• Serverless Computing & Low Code/No Code

• Industry Standards and Best Practices

The net result is what dreams are made of: doing the job right the first time, saving lots of time and money, and freeing up the collective cranial capacity of your team to do what they do best, which is to create.

At Signiant, we work with metadata way more closely than few humans will ever do. Like the limitless nature of data, the possibilities of what you can do with metadata are also limitless. Harnessing that power in an AV workflow is why Signiant exists. It’s more than just fast file transfers. Metadata-driven workflows are one outcome of this power put to use. It is a super power we help enable. You want that power working for you.