Unlocking New Workflows at NAB 2025: Camera-to-Any Cloud, Action Buttons, and More

NAB Show 2025 is fast approaching, and Signiant is bringing new advancements in media workflows to the show floor. Every NAB, we go beyond fast, secure, and intelligent file transfer to showcase powerful new capabilities. This year, we’re introducing Camera-to-Any-Cloud and Custom Action Buttons, along with a range of new platform capabilities designed to help media companies move and manage content more efficiently. 

Join us at Stand 1531 to see these innovations in action or schedule a meeting to learn how Signiant can make your workflows easier. 

Camera-to-Any-Cloud: The Future of On-Set Media Workflows

This NAB, Signiant will be demonstrating our Camera-to-Any-Cloud workflow with a live, real-time file transfer from a Blackmagic URSA Cine 12K camera. As footage is captured, the Signiant Platform accelerates the growing file transfer directly from the camera to an on-set storage location and to a cloud or on-premises destination of your choice — simultaneously. This ensures that high-resolution camera RAW files, along with all associated metadata, are securely and efficiently delivered for immediate access and post-production workflows.

What makes this workflow stand out? It’s completely storage-agnostic, allowing productions to send content to any cloud platform without being locked into a specific vendor. In addition, once the files arrive, Signiant enables instant proxyless playback (newly patented) allowing you to review the original high-resolution media in your web browser without additional software or transcoding. 

Introducing Custom Action Buttons: Streamline Workflows in One Click 

Another breakthrough Signiant is showcasing at NAB 2025 is the addition of Action Buttons. These customizable buttons enable users to trigger automated workflows on media assets stored anywhere in their Signiant-connected storage. Whether it’s initiating a transcode or sending clips to an AI-based metadata enrichment service, Action Buttons make it possible to initiate any action with a single click. 

This feature is a major step forward in simplifying complex media workflows, eliminating manual processes, and ensuring that teams can take action on their content faster. No more navigating multiple systems — everything you need to execute tasks is right within the Signiant Platform. 

Expanding Platform Capabilities: Making IT and Operations Easier and More Powerful  

 Signiant continues to evolve, adding new features that make operational and IT management easier, more powerful, and more flexible across all workflows. Come to the stand to learn more about: 

• Metadata Sidecar Indexing — Metadata captured through end-user ingest or sideloaded into Signiant-connected storage is now fully indexed, making it searchable and viewable from within the Signiant Platform. This enhances searchability and provides deeper asset insights while keeping metadata flexible and in customers’ control. 

• Optimized AI and Cloud Integration — We’re making it even easier to connect with AI tools and cloud-based media services, helping customers enrich metadata, automate repetitive tasks, and drive smarter decision-making across their workflows. 

• Expanded View-Only Access — Provides stakeholders with visibility into transfer activities without granting full administrative access, ensuring secure and controlled information sharing. 

With these improvements, the Signiant Platform continues to simplify content management, enhance collaboration, and provide greater control over media workflows.   

See It in Action at NAB 2025 

Signiant is committed to solving the challenges of modern media production, post-production, and distribution. Whether you’re a CEO, operational manager, IT administrator, or a user dealing with the frustration of moving large files, we have solutions that can transform the way you work. 

Join us at Stand 1531 to experience these innovations firsthand. Our team will be on-site to answer your questions, discuss your specific challenges, and demonstrate how the Signiant Platform can streamline your media operations. 

Want to have a more in-depth conversation? Schedule a meeting with us to explore how Signiant can help your business work smarter, faster, and more efficiently.  

We look forward to seeing you at NAB 2025!