Overcome Cloud I/O Challenges

The big hyperscale cloud providers offer specialized tools for transferring files into their platforms, but these tools are typically designed for specific tasks and only work within that provider’s ecosystem and are not likely to cover all of a company’s needs. Setting up, using and maintaining these services adds a level of complexity that can be daunting and requires technical expertise, adding unnecessary costs and delaying cloud operations.

Most media companies have some workflows on-prem and some in the cloud. Maintaining the agility to select the right choices for the right workflows is critical in a hybrid cloud, multi-cloud world. File transfer tools that are specific to one type of storage and don’t allow for easy flexibility are limiting and costly.

Cloud object storage offers unprecedented scalability which is critical for modern media operations. However, unlike file storage, cloud provider tools don’t make it easy for end users to view and interact with content in object storage. Modern tool sets allow end users to explore what’s in your storage with search and preview capabilities that work across storage types and locations. 

As supply chains grow increasingly complex, connecting operations with partners becomes more challenging. Security compatibility, user management and varying storage types add layers of difficulty to inter-company collaborations. Whether transfers are ground-to-ground, ground-to-cloud or cloud-to-cloud, achieving comprehensive control and visibility for all parties involved is nearly impossible.

While many cloud operations are automated and managed by IT professionals, end users often face challenges accessing content, regardless of its location or storage method. The complexity of providing secure, easy-to-use access to cloud-stored content for end users is a significant issue, as standard tools typically fall short in facilitating this need. This disconnect between IT-managed automation and end-user accessibility creates inefficiencies and potential security risks.

Speed is crucial when moving media assets, but network congestion with public cloud providers can cause unpredictable performance. Without the right software, these variances can disrupt operations. Even when latency isn’t an issue, traditional cloud transfer methods often don’t maximize available bandwidth and lack the reliability needed for consistent, automated transfers, leading to delays and inefficiencies.