In The Signiant SaaS Manifesto: An Executive Perspective on Cloud Technology in Media, Signiant CEO Margaret Craig offers her perspectives on how cloud technology has created massive efficiencies and new opportunities across the media supply chain.
As the leader of a company at the forefront of the media industry’s transition to cloud and SaaS, Margaret shares her thoughts from conversions with countless customers and partners and highlights many of the common challenges that industry leaders have faced on their cloud journeys.
The paper is organized into three specific sections:
