Broadcast/Cable

At Discovery Communications, a file delivery process that once involved the shipment of thousands of data tapes from around the world into the U.S. media giant’s Quality Control center has been reimagined for the cloud.

Turner, one of the United States’ largest global media companies, currently delivers international programming through 38 brands in 36 languages to more than 200 countries via its Technology and Operations team.

The Guardian recently went through a “multi-media IT transformation” with Signiant as a core componant. This case study details what they are up to and why they chose Signiant.

For the royal wedding coverage, editors were able to create preliminary cuts of raw footage in London using Avid Media Composer, and then activate the Signiant-ATM transfer from within the Avid software. In New York, editors were able to directly access the footage in minutes, and then perform final editing to cut the video into breaking news or nightly features on the wedding.

NBC chose Signiant software because of its process automation capabilities. After content is successfully delivered, a confirmation of receipt is automatically generated so that the URLs can be published. Because the volume of content was large, automation of workflows, job monitoring and delivery receipts were critical to deliver the Winter Games online successfully.