content production

Created in 2017 and officially launched in 2018, the LMT is a standardized and unified source of reference for media organizations looking to apply language-specific metadata to a given piece of content to enable localization.

Under normal circumstances, political events such as nominating conventions are produced much in the same way as a major sporting event. This year, we will see smaller teams on-site and many working remotely to maintain safety.

Of the many live sports events that have leveraged remote production technology to return to the field in the wake of COVID-19, one of the earliest and most impressive was the 2020 NFL Draft, which was held over three days in late April. This month, we’ve seen this spirit once again as the 2020 MLB Draft airs between June 10th and June 11th, bringing baseball fans some of the excitement they’ve been deferred.

As live sports begin to resume and leagues and production teams work to navigate hurdles both small and large, that innovative spirit is more valuable than ever. It’s helped keep players, administrators, and broadcasters safe so that leagues and their partners can help bring the game back to the fans.

As other leagues have shown in the past few weeks, staying adaptable and alert as to conditions and challenges is the key to a stellar return to play. With the proper protocol and regulation, the PGA Tour could be yet another story of triumph — a real hole-in-one.

While better positioned than most sports for a return, the work that NASCAR and Fox have done to get back to racing is remarkable, and hopefully provides a roadmap for others who think this might be the moment for them to come back.

The future of professional sports is bound to be an interesting one, for leagues, broadcasters, and fans alike. Still, with the success of the Bundesliga relaunch, and the massive viewership for the return of South Korea’s K League the weekend prior, it’s clear that everyone is invested in seeing their favorite teams return.

“Risk is in the eye of the beholder,” says Ryan Salazer, editor-in-chief at Broadcast Beat and the cohost of Broadcast Beat and Signiant’s most recent webinar discussing how security and efficiency interact. “Disney’s risk is perhaps different than a local advertising agency. And, not all risk is financial.”

When it comes to producing and broadcasting live sports, particularly an event with the viewership of the World Series, expectations and stakes are extremely high. Each year teams, broadcasters, and sports leagues look for ways to up the ante and provide the most riveting and entertaining experiences possible for fans at the stadium, and at home.